Southern Development: Number One in the Daily Progress Poll
The Daily Progress, Business Journal
Monday, July 26, 2010

by Jim Brewer

Southern Development was voted Charlottesville's Favorite Builder in the just-completed Readers' Choice Survey by the Daily Progress.   Now in its 11th year, the local builder has risen to great heights by offering convenient locations, unparalleled customer service, great values and impeccable quality.

Southern Development, the leading local builder, is on pace for another record year in sales.

"We have grown each year, throughout the economic downturn," owner Frank Ballif stated. "99% of our customers say they would purchase again or refer a friend. Customer satisfaction is our number one priority."

Patsy, at Laurel Park, had this to say about her experience with Southern Development. "You went above and beyond to make sure that my son's first home purchase was a dream come true. While he was out of the country and unable to see the home's completion in person, you made sure he had photos and was continually updated via email every step of the way.  Only a company truly dedicated to providing the best in customer service satisfaction would go to such lengths."

Currently building in 11 communities throughout the City of Charlottesville, Albemarle, Greene and Fluvanna counties, Southern Development was just added as the newest builder in Old Trail and Belvedere, two of Albemarle County's best selling amenity-filled neighborhoods.

For the convenience of customers, Southern Development has four decorated models open at Pavilions at Pantops, Brookwood, Laurel Park and Sycamore Square.  The model homes are open daily from 11 AM to 6 PM.  Visiting the Model Homes allows customers to see the quality and style inherent in a Southern Development Home.

To insure quality, Southern Development has three seasoned Project Managers, each with over 20 years experience.   Not only can they build a home from start to finish, they understand the importance of doing it right and delivering each home on time.

Southern Development is building homes in attractive price ranges - from the upper $100,000s to the upper $500,000s. And they are still building custom homes.

"We will have just completed two custom homes in Old Trail, and just started a third already this year," Frank said.  "We are also now building in Belvedere."

As added value for customers, Southern Development uses Energy Star appliances, WaterSense fixtures, Tyvek Weatherization Systems, High Efficiency Dual-Zoned HVAC and low VOC paints - all at no additional cost.   That's right, no additional cost.

"This is not just our business," Ballif said. "We live here.  From our recent land donation to expand Forest Hill Park to our involvement in planning and developing Central Virginia's first waste recycling center, we choose to give back."

"We're fortunate to have made some good decisions over the past few years,"  Frank concluded.   "We believe we have a great product, a great team, and some of the best locations in Central Virginia."

To find out more about Charlottesville's Favorite Builder, go to www.southern-development.com.